Although everyone associated with the industry is likely familiar with the term cloud computing, what remains ambiguous are its offerings, both now and in the future. The benefits of cloud computing can essentially be classified into as many as five categories, the majority of which are discussed in the paragraphs to follow.
The Internet allows for you to market your brand internationally, whether you are a SMB or a multi-national organization. It also enables organizations to reach out and offer their products/services to an international audience, and the ability to combine data/applications with the ability to use remote computing resources thus creating exciting new opportunities.
Take the latest and greatest mobile app, for example. This new application has the ability to travel anywhere the user is, whether they are surfing on their TV, phone, or laptop. A tremendous amount of information has to be transferred online and shared with several services in order for that application to operate seamlessly, while guaranteeing privacy and security.
Cloud computing offers more than the storing of data off-site and allowing access through their browser. Cloud computing also has the ability to adapt and scale its services to fit each users’ needs through intelligent algorithms. The basic usage of the cloud results in a more personalized experience, as the platform acquires greater familiarity about the intents of the user. In turn, this allows users to effectively use smart services, acquire better information so they can take action wherever they happen to be.
We as human beings are social entities. We naturally and instinctively interact with those around us. In the past, communication was done by telegraph, letters, telephone and faxes, but it is now largely through the Internet. The Internet has created a plethora of communication opportunities, such as instant messaging, Internet telephony and social media. Cloud computing expands on this concept and offers the opportunity to make it possible to incorporate interaction and collaboration capabilities into areas that were seemingly beyond our reach previously.
Due to this progression of the common-place, our expectations become higher and higher over time. At some point in our past it was unthinkable for a cellular phone to be able to surf the net, and provide driving directions. But today, not only do we expect our mobile phone to give us the Internet at our fingertips, but also we expect it to guide us where we need to go.
Because of these expanding expectations, the cloud must be intelligent as well. There will be corresponding pressure for devices to catch up to cloud computing as it becomes increasingly intelligent and more intuitive.
Hand-held devices are great examples of this. Smart phones have a multitude of functions in additions to communications, such as GPS, voice recorder, camera, fame device, calculator and the list goes on. If a phone is paired with an operating system like Microsoft’s Windows Phone 7, it becomes a smart device capable of using cloud services to their full capabilities.
Because the cloud is built upon the capabilities of servers, it is appropriate to imagine large data centers when thinking of cloud computing. This means that server technology must advance as the cloud does—but there is a catch. Cloud services will become more powerful as a server software does. In this way, server and cloud improvements mutually drive each other, and the user greatly benefits from this, whether the user is an individual, organization or company.
Once we tap into cloud computing fully, web sites will no longer crash because of surges in traffic—the cloud will accommodate to computing activity peaks accordingly.
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