Nubifer Cloud:Link Mobile and Why Windows Phone 7 is Worth the Wait

Sure, Android devices become more cutting-edge with each near-monthly release and Apple recently unveiled its new iPhone, but some industry experts suggest that Windows Phone 7 is worth the wait. Additionally, businesses may benefit from waiting until Windows Phone 7 arrives to properly compare the benefits and drawbacks of all three platforms before making a decision.

Everyone is buzzing about the next-generation iPhone and smartphones like the HTC Incredible and HTC EVO 4G, but iPhone and Android aren’t even the top smart phone platforms. With more market share than second place Apple and third place Microsoft combined, RIM remains the number one smartphone platform. Despite significant gains since its launch, Android is in fourth place, with only 60 percent as much market share as Microsoft.

So what gives? In two words: the business market. While iPhone was revolutionary for merging the line between consumer gadget and business tool, RIM has established itself as synonymous with mobile business communications. Apple and Google don’t provide infrastructure integration or management tools comparable to those available with the Blackberry Enterprise Server (BES).

The continued divide between consumer and business is highlighted by the fact that Microsoft is still in third place with 15 percent market share. Apple and Google continue to leapfrog one another while RIM and Microsoft are waiting to make their move.

The long delay in new smartphone technology from Microsoft is the result of leadership shakeups and the fact that Microsoft completely reinvented its mobile strategy, starting from scratch. Windows Phone 7 isn’t merely an incremental evolution of Windows Mobile 6.5. Rather, Microsoft went back to the drawing board to create an entirely new OS platform that recognizes the difference between a desktop PC and a smartphone as opposed to assuming that the smartphone is a scaled-down Windows PC.

Slated to arrive later this year, Windows 7 smartphones promise an attractive combination of the intuitive touch interface and experience found in the iPhone and Android, as well as the integration and native apps to tie in with the Microsoft server infrastructure that comprises the backbone of most customers network and communications architecture.

With that said, the Windows Phone 7 platform won’t be without its own set of issues. Like Apple’s iPhone, Windows Phone 7 is expected to lack true multitasking and the copy and paste functionality from the get-go. Additionally, Microsoft is also locking down the environment with hardware and software restrictions that limit how smartphone manufacturers can customize the devices, and doing away with all backward compatibility with existing Windows Mobile hardware and apps.

As a mobile computing platform, Cloud Computing today touches many devices and end points. From Application Servers to Desktops and of course the burgeoning ecosystem of smart phone devices. When studying the landscapes and plethora of cell phone operating systems, and technology capabilities of the smart phones, you start to see a whole new and exciting layer of technology for consumers and business people alike.

Given the rich capabilities of Windows Phone 7 offering Silverlight, and/or XNA technology, we at Nubifer have become compelled to engineer the upgrades to our cloud services to inter-operate with the powerful new upcoming technologies offered by Windows Phone 7. At Nubifer, we plan to deploy and inter-operate with many popular smart phones and hand-set devices by way of linking these devices to our Nubifer Cloud:Link technology and offering extended functionality delivered by Nubifer Cloud:Connector and Cloud:Portal which enable enterprise companies to gain a deeper view into the analytics and human computer interaction of end users and subscribers of various owned and leased software systems hosted entirely in the cloud or by way of the hybrid model.

It makes sense for companies that don’t need to replace their smartphones at once to wait for Windows Phone 7 to arrive, at which point all three platforms and be compared and contrasted. May the best smartphone win!

  1. For me, lack of multi-tasking capability is big No.. I guess it will also boil down to how we intend to use the smartphones. And since I like using my phone as a temporary substitute to bulky laptops, I’d prefer the ones that offer the best productivity solutions.

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